What happens after an event is over? Organizers spend weeks preparing, promoting, and presenting. Surely, there has to be a way to extend the life of all the sessions beyond 60 minutes.
Repurposing content offers a way to market to the people who could not attend the live event. Apart from that, it generates new leads, increases reach and boosts profitability. You can repurpose content for existing and new customers and, while you're at it, focus on making money with this content.